Taylor Swift's new album, The Tortured Poets Society, has broken the record for Spotify's most-streamed in a single day, the platform said.
The pop sensation also became the most-streamed artist in a single day.
Her hotly anticipated album was released on Friday, sending Swifties around the world into a frenzy.
It contains 31 tracks in which the megastar lays bare her heartbreak and appears to direct anger at former partners.
The first 16 tracks dropped as scheduled at 5am UK time, but just a few hours later, an additional 15 tracks were released, giving her fans plenty to dive into - as well as sending music journalists into a tailspin.
Swift said the album was an anthology of new works reflecting "events, opinions and sentiments from a fleeting and fatalistic moment in time - one that was both sensational and sorrowful in equal measure".